My thoughts exactly
In a very recent post I highlighted the need to tear down the walls within marketing, PR, media and advertising.
Having highlighted the problems that come from trying to keep segregated, functions that should be totally integrated, I now want to propose a fairly obvious solution.
BAM – Best Appropriate/Available Media !
It’s about taking a more holistic approach to Marketing Communications by focusing on messages and outcomes rather than tools.
Rather than doing a Press Release or posting in Social Media or even running a TV Commercial take a step back first to do some objective planning.
As with almost anything in life if you can nail the who, what, when, how, where and how much, you can up about with the best solution and approach.
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